GERMENS supports Lukas Stern e.V. with a giant poster in Chemnitz
GERMENS has created a giant poster in Chemnitz for the non-profit association Lukas Stern e.V., which is visible from afar and has made a clear mark on the cityscape during the Christmas season.
The aim of the campaign is to draw attention to the association's work with an unmissable Advent message and to bring its reach to where it helps most – to seriously ill people and their families. At the same time, the poster installation was accompanied by media coverage; SACHSEN FERNSEHEN reported on this large-scale campaign, putting the topic of ‘heart's desires’ in the spotlight.
Who is Lukas Stern e.V.?
Lukas Stern e.V. is a registered non-profit association based in Chemnitz, Germany, which has been working on a voluntary basis since 2016 to fulfil the heartfelt wishes of seriously ill people and people with disabilities, regardless of age.
The association's history goes back to little Lukas from Chemnitz: his experience of having his last wishes fulfilled led to the decision to enable others in similar situations to have the same special moments.
Lukas Stern e.V. sees itself as a connecting force between people who need help, supporters, contacts and the practical means to make things happen – and, according to its own statement, it keeps at it until a wish can become reality.