Button-up Shirt Long Sleeve KOENIGREICH GLUECK
The KOENIGREICH GLUECK button-up shirt by GERMENS is a vibrant and detailed masterpiece, designed by Heike Satter from Atelierblau. This shirt features a whimsical array of illustrations – houses, trees, animals, tiny boats, and a dancing royal couple. Each illustration is unique, making every shirt a one-of-a-kind piece, creating a playful and imaginative world on fabric.
A Story to Tell
“When I wore the KOENIGREICH GLUECK shirt to an event, people immediately noticed the colorful design. ‘What a delightful pattern!’ someone said. I explained that it was designed by Heike Satter and is part of a limited edition of just 99 pieces. The dancing children, boats, and royal couple spread a feeling of joy and fantasy. It feels like carrying a little world of happiness wherever you go, bringing lightheartedness into everyday life.”
Benefits of Cotton
This shirt is made from 100% cotton, woven and processed in Saxony. Cotton offers numerous benefits: it is breathable, keeping you fresh throughout the day. The material is also odor-resistant, making it ideal for everyday wear. Its softness and durability ensure the shirt remains comfortable and lasts for years, even after many washes.
Special Features
In addition to its artistic design, the KOENIGREICH GLUECK shirt stands out for its craftsmanship. The GERMENS collar notch and the Kent collar, supported by removable stainless steel stays, keep the collar perfectly shaped. The angled cuffs, often featuring contrasting colors, add a stylish touch when the sleeves are rolled up. The buttons are securely sewn with shank, ensuring they won’t fall off, and the precise stitching – 7 to 8 stitches per centimeter – guarantees long-lasting durability.
Fit and Size Range
Available in 10 sizes from XS to 6XL, the KOENIGREICH GLUECK shirt offers the perfect fit for everyone. For new customers, we recommend using the try-on service for home, which allows you to try three sizes at home to find the ideal fit.
Tailoring and Care Services
If adjustments are needed, GERMENS offers a modification service. Additionally, the shirt is easy to care for: the colors remain vibrant after many washes, and it is easy to iron. For detailed care instructions, visit this page.
Exclusivity and Production Time
Each KOENIGREICH GLUECK shirt is part of a limited edition of just 99 pieces. As most shirts are made to order, production typically takes several weeks. However, for those who need a shirt immediately, GERMENS offers a selection of immediately available products.
This shirt is not just clothing; it’s an artistic expression of joy and individuality.
GERMENS artfashion – The extravagant fashion brand since 2010
GERMENS artfashion – Art to wear
GERMENS is more than just fashion. It is an extraordinary concept that combines art, individuality and sustainability. Since it was founded in 2010, GERMENS has stood for wearable works of art – each item of clothing is created in collaboration with international artists and is absolutely unique in its design.
Why GERMENS? Because we rethink fashion. Instead of producing mass-produced goods, we manufacture exclusively to order or in small, limited editions. This reduces overproduction, conserves resources and makes every GERMENS piece something special. Our fabrics come from Saxony and are made into high-quality shirts, blouses and T-shirts in Europe – with attention to detail and precision craftsmanship.
GERMENS stands for exceptional designs that emphasize the character of their wearer. For quality that you can feel. And for an attitude that sees fashion as an expression of personality and culture.
GERMENS is fashion for people who don't want to look like everyone else – but like themselves.

Who is GERMENS?
René Koenig – founder, designer, visionary
René König is the founder and owner of GERMENS. He has been working as a freelance designer and exhibition designer since 1992. In 2010, together with the artist Gregor-T. Kozik founded the GERMENS brand – with the vision of designing and offering exceptional artists' shirts.
To this day, René König manages the GERMENS business and is the creative head of the brand. In addition to the numerous designs by international artists, he creates most of the designs himself – always with the aim of making art wearable and fashion unique.
Who will help you with questions and purchases
Your customer advisor Sabine Fuch
Whether in the store or on the phone - Sabine Fuchs is your contact at GERMENS. She will be happy to advise you on fits, sizes, current orders or other matters relating to our products.
You can reach them by telephone Monday to Friday from 9 a.m. to 3 p.m.
Phone: 0049 371 6665266
What is special about GERMENS?
Artist designs on cotton
René König and numerous external artists create their designs directly on special templates that correspond exactly to the cuts of GERMENS clothing. The result is a surface design that fits perfectly on every item of clothing – an interplay of art and fashion in perfect form.

Information for new customers
Some GERMENS products are not made from stock, but individually to order for you. As a result, delivery may take several weeks – but you will receive an exclusive, unique item that is made especially for you.
Exclusive designs - printed to fit perfectl
GERMENS only uses its own designs, which are only available here. For each garment – in every size from XS to 6XL – the pattern pieces are printed individually and accurately on high-quality cotton fabric.
The fabric is then finished so that the colors remain permanently brilliant, the fabric is washable, suitable for everyday use and comfortable to wear – without any unpleasant odors.

Careful cutting by hand
GERMENS only produces what has actually been ordered. This is very sustainable and ensures lasting value. After printing, the fabrics are cut – traditionally by hand. The skilled worker is visually guided by the design and cuts each piece individually. The result is a perfect fit in which art and cut interact perfectly.

Careful tailoring in the manufactory
After cutting, the many individual pieces are sewn together in a Polish family business with great care and many years of experience. High-quality finishing details – such as finely stitched edges or buttons with handles – and fine fabrics guarantee that every GERMENS garment will give you long-lasting pleasure.Who wears GERMENS?
Kai Ebel wears GERMENS shirts
Formula 1 presenter Kai Ebel is known for his distinctive, extravagant style of dress. He has been wearing GERMENS shirts regularly since 2013 – making a fashionable impression both on and off the racetrack. GERMENS has been with him for over a decade now and is an integral part of his iconic look.
Artists appreciate GERMENS
Whether musicians, actors or DJs – many creative people rely on GERMENS to make their individuality visible. Even the legendary singer Toni Krahl (formerly CITY) has been wearing GERMENS shirts on stage for years. With their unusual designs, our shirts underline the character of every performance – including those of the popular pop duo DIE AMIGOS, who also regularly wear GERMENS.
Lively people wear GERMENS
GERMENS clothing is a statement – for personality and individuality. Our customers consciously want to stand out and be noticed. Whether on vacation, at events, in the office or in everyday life: with a GERMENS shirt, T-shirt or blouse, you are always dressed in a special way.
Curious glances often lead to conversations – sometimes even new friendships. Because GERMENS fashion makes an impact – visually and personally.
Where can I find GERMENS?
Experience GERMENS on site & online
Browse through our online store here or visit us directly in the GERMENS store in Chemnitz-Rabenstein. There you will find a large selection of our models, you can try everything on and get personal and expert advice.
We look forward to seeing you – online or on site!
Use the fitting service first
You can order our unique GERMENS garments conveniently here in the GERMENS online store. For new customers, we recommend the try-on service for at home – so you can determine your suitable size at your leisure and order items with the same fit later without any problems.
Find the right size
Our size charts will help you to find the right size for shirts, T-shirts, blouses and long-sleeved shirts. Simply measure your body measurements and compare them with the information in the tables – you will quickly find the right fit for your new GERMENS garment.
GERMENS – FIRST CLASS, BUT DIFFERENT